If you’re a personal trainer looking to get more clients for your fitness business, you’ve probably thought about what the best personal trainer marketing strategies are. If that sounds a little familiar, then keep reading to find some great tips on how you can grow your business without overspending.
These next couple of marketing systems we’re about to share are somewhat unconventional, but they really do work. These tactics are things that your competitors have never thought of doing and because of that your personal training business will take off in no time. Think about it, are you really operating at full capacity? Is your gym or boot camp bursting at the seams? Do you always feel like you could use a few more clients?
Here are three fitness marketing tactics that you can implement in your business right away:
If you’ve never tried direct-response marketing before, now is definitely the time to do it. This type of marketing allows you to speak directly to your potential clients and is easily measurable meaning that you can track what’s working and what isn’t. You can do this through postcards that have an exciting, low-barrier offer like a free week of training, but only if you act now and bring this card in along with a certain deadline. Or you can do the same through email, if you have a list of potential clients.
You don’t really need to work on “branding” or building an image for your business. It’s too costly to go that route and until you’re netting lots of profit, then it’s not worth the investment. You can do much better on your own by finding your niche (your ideal type of client or service, i.e. new moms, student athletes, weight loss, strength building) and coming up with a compelling enough argument for why someone would need your services.
Think of it this way, you should have a strong enough message to capture the attention and interest of the reader, while the copy you use should spark desire for your services. Then, and this is the most important part, ask them to take action. Get them to act now instead of later by setting a deadline for them to act on. That way you know which ad works- you can track it and that is more important than building an image for your business, where there is no telling if it’s working or not.
Online marketing should really be your focus, whether you’re personal training business has been around for a while or not, this type of marketing puts you in front of a bigger audience and allows for you to be in constant contact with your current and potential clients. Don’t completely neglect your offline marketing methods, but start incorporating more online tactics to really put your business over the edge.
You’ve heard of word of mouth advertising before, right? Try the Human Billboard system where you offer free training to a few people in exchange for their referrals. The trick to have them follow through, so only offer this deal to those who you believe will actually bring in potential clients. This works especially well for those of you who have a group personal training business or boot camp, but the same principle can definitely apply to one-on-one personal training services.
Get Better at Time Management
If you’re going to the driving force behind your business, then you’re going to have to be a master at time management. Getting better at managing the tasks that make you money is something that you need to start concentrating on right away.
A lot of fitness business owners will do this by making the switch from personal trainer to marketer and business owner. Hire a personal trainer to lead the workouts for you while you go out and try to get more clients, if you’re in the position to. Your business will be much better off if there is someone in place, working on setting up fitness marketing systems that work.
But if you’re not in the position to hire anyone right now, then don’t worry there are still ways that you can manage your time. Start by devoting a certain amount of time everyday to focus on marketing. If you make marketing a daily task, you’re sure to grow your business fast.